Nordlys - Social Arctic Instagram Wall

Nordlys was the main sponsor of Social Arctic, the first large-scale social media workshop held in Tromsø. We were tasked by Nordlys to develop an engagement mechanic for the attendees by using Instagram. With their API, we made a real-time photo wall, where any pictures tagged with #nordlys_sa will slowly replace the Social Summer poster art that was projected on the main screen at the event. As seen in this screenshot of an early prototype, we used #lolcats as an example :)

The end result? Over 70 instagram pictures shared throughout the course of the day and a talking point for many.