Nordlys Easter Hunt
Nordlys Easter Hunt was a custom made application for Nordlys’ Facebook page. Inspired by the Norwegian tradition of indulging in sleuthy quizzes over the Easter break, we took some creative pictures of famous landmarks around Tromsø and carefully designed some quirky riddles to solve. We also encouraged co-operative play between Nordlys fans, creating an easter hunt photo album for users to get clues from.
In the end, 10 winners were picked for solving all 10 clues over a one week period, winning prize packages that worth 28, 000kr in total. More importantly, the contest boosted Nordlys fan engagement with an increase of over 500 new fans!